Super Bowl XLVI Biz

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The Super Bowl is a big game for NFL fans and players, and it’s arguably an  even bigger day for business interests surrounding the event. Here’s a look at  some of the stats that have nothing whatsoever to do with what happens on the  field, but a lot concerning how much money is spent.

59 Percentage of respondents in a recent survey who said they’d prefer to watch the big game  on a state-of-the-art TV rather than sit in the stands. Considering that a Super Bowl ticket starts at around $2,800 and goes much  higher, it’s probably cheaper to buy a high-quality new TV too.

$15,499.99 Price of a Super Bowl package sold by Costco that includes two tickets  to the game, four nights in an Indianapolis hotel, and admission to a pre-game  party and an annual food-and-wine event called “Taste of the NFL.”

(VIDEO: Super  Bowl XLVI Preview)

1,957 Number of complaints received by the Better Business Bureau regarding ticket sellers in 2011, the  most ever logged.

254 Number of temporary seats sold for this year’s Super Bowl at Lucas Oil  Stadium in Indianapolis. This figure is small compared to last year’s Super  Bowl, when some 1,250 ticketholders arrived in Texas only to discover they  didn’t have the seats they expected—or any seats at all. A scandal erupted as hundreds of ticketholders had to watch  the game on TV monitors in the stadium’s basement.

41 Percentage of men who say they’ve bet on the Super Bowl. Only 21% of women  admit to having wagered on the game.

80 to 1 The highest odds that sports books in Nevada gave  bettors who wagered that the Giants would win the Super Bowl. These odds were given  earlier in the season, after the Giants lost four games in a row. A gambler  placing, say, a $100 bet on the Giants then stands to win $8,000 if the G-Men  come out on top next Sunday.

(MORE: How  the Super Bowl Has Morphed into an Entire Season for Advertising)

$500,000 Amount that rapper 50 Cent reportedly won betting on the Giants to win the NFC  Championship Game against San Francisco. For the Super Bowl, the rapper has  supposedly agreed to Tweet a photo of his private parts if the Giants lose.

$5 Million Reported amount that rapper Birdman wants to bet on the Patriots to win on  Sunday. Has he met 50 Cent?

$94 Million Record-setting total for bets placed on the Super Bowl in 2006. Sports books, of  course, are hoping that this year’s game sets a new all-time high.

$205 Million Estimated amount lost by American employers every 10 minutes that employees  spend talking about the Super Bowl on the job rather than working.

600+ Number of private jets that flew into Dallas for the  big game last year, a Super Bowl record. This year, a new record for private planes is expected to be set.

$3.5 Million Average amount paid to NBC for a 30-second commercial in the Super Bowl. Guess how much  advertisers paid to air commercials during the first Super Bowl in 1967? $42,000, or an increase of 8,333%.

(MORE: The  Best and Worst Super Bowl Commercials of 2011)

44 Percentage of women who say they watch the Super Bowl “primarily for the commercials.” As for men, 31%  tune in mainly to check out the ads.

At Least 10 Number of automotive brands expected to  advertise during the Super Bowl (Acura, Audi, Chevy, Honda, Hyundai, Kia, Lexus,  Suzuki, Toyota, Volkswagen). Several of the car ads, including a vampire-themed commercial for Audi, a reprisal of Ferris Bueller by Matthew Broderick for  Honda, and, of course, the Volkswagen “canine choir” barking out a “Star Wars” song,  have been leaked online so that automakers can get eyeballs on their products  long before the game.

50 Approximate percentage of Super Bowl ads that were  available to view online several days before they air on TV during the game,  leading a Chicago Tribune columnist to wonder whether  watching them on Sunday will feel anticlimactic.

$11 Billion Estimated total that’ll be spent on the Super Bowl by American  consumers this year. The average viewer is expected to drop $63.87 on snacks,  beverages, and apparel, up from $59.33 a year ago. The numbers may skew high  because of folks like 50 Cent and Birdman, who probably spend a bit more than  average to celebrate the Super Bowl.

Brad Tuttle is a reporter at TIME. Find him on Twitter at @bradrtuttle. You can also continue  the discussion on TIME’s Facebook page and on Twitter at @TIME.


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